Saturday, January 27, 2007

Physical Online Communities

How is that for a dorky title for a post where the first line I want to write is:

I did the coolest thing Thursday night! I went to a cocktail party thrown by Yelp.com. I think that Yelp is the coolest website, their tagline says it best "Real People. Real Review." You can review anything, restaurants, bars, clubs, dry cleaners, grocery stores and more.

There is a social networking piece of it, too. You can make a list people's whose reviews you'd like to read, when they post something new. So, what was really great about this party, was that I was able to meet some of those people!

This isn't a MySpace, ohh, she's got a hot photo, I'll make her my friend, but you can find people who've been to the same restaurants and have similar tastes as you. That extension of an online community to a physical one is pretty neat.

There are a couple of other things I like about it a lot. I am a big fan of the Zagat guides. I've had great luck with them and I regularly review restaurants. But I have to wait a year, to get the new review book (free to reviewers) to see if my review got snipped down to a two word sound bite. Yelp reviews are immediate! Posted to the web for all to see.

They are also integrated into the details returned for businesses on Google Maps. That is really cool. Maybe it contributes to my 15 minutes of fame, but it helps get the reviews out to everybody.

If you are a frequent reader of my blog, you might have noticed that my posting frequency has gone down. Okay, from two a week to one a week, but still that is a decrease. It's because I'm Yelping!

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